Gurobi came out with a nice little booklet explaining optimization in basic non-geek terms. It may be useful to show your boss what you want him (or her) to spend some money on. If you want a copy, contact the Gurobi people (www.gurobi.com).
Actually I have purchased a few of these “for dummies” books – there must be a ton of them by now –, and in general they are quite well written.
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